Office Max, Elfyourself.
http://www.elfyourself.com/
http://twitter.com/elfyourself
http://www.facebook.com/apps/application.php?id=43584741712 (w/ app)
http://www.youtube.com/watch?v=u02Mjxm_dqQ
This is a good campaign because it uses the fun nature of the holidays to promote both officemax and the ability to send a funny e-card to your friends and family. A nice feature is also that it is allowed to post your "elf yourself" video on your friends Facebooks, Twitters, Youtube, etc. From my observation it is a very popular campaign as well.
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